The Hershey Company decided to refresh the look of barkTHINS. It went through a whole re-design with new photography, and appetite appeal to draw attention to consumers while they are shopping. We worked with another agency to implement the new design across all of the packtypes as well as the corresponding cases. I also had the opportunity to oversee the extension of the line with the addition of a new flavor- Pecans and Sea Salt.
Client: The Hershey Company
Creative Director: Matt Kennedy / Art Director: Sydney orwig